How to Create Content that SELLS!

Ready to create content that actually makes you money?

Today we're digging into:

1. Why your content isn't bringing in bookings 
2. Rapid Fire Caption Exercise 
3. Frequently Asked Questions 

Ready??

Why your content isn't bringing in bookings: 

Mistake #1: you're speaking to too many people. 

Sounds weird I know, but there is a reason that we shouldn't be for everybody. When you think you're helping everyone.. you're actually helping noone

REMEMBER: Being narrow in your marketing, isnt you being exclusive. It means youre specifically able to help a very specific group of people who are going to identify with the language you use to target the people you're going to serve. It makes you better at your job when you can connect with a specific group of people who really feel seen and heard by you and what you're sharing with them. That is the goal of marketing! To make that target client feel understood and build that like-know-trust factor with them.

You can't connect with your target if you're busy people pleasing and trying to reach every type of client under the sun! 

Aim your help and service toward one specific ideal client. 

Mistake #2: you're not being intentional with what you are posting, there is no end goal. 

This looks like just posting to post. It's indirect and scattered because you're not really serving anyone when you're not being intentional with the content you put out there.

When you create a post are you thinking.. Why am I creating this? What does it do to help or serve my ideal client? If you're not, then it's not going to help them. 

Instead, think about your end goal when you're writing for instagram, or your blog, or whatever platform you're choosing to connect with your audience on. Why are you writing this? 

My preferred method for posting is "Serve, serve, serve, sell" - that means the content you're creating has the goal of serving and helping your ideal client or selling to your ideal client directly. For every "sell" I do three "serves" and my audience knows that the majority of my posts are helpful and filling a need for them. 

Okay so now that you have a better idea about how to post intentionally, let's work on creating some captions together! 

Rapid Fire Caption Prompts:

Okay grab a pen and paper, a google doc, or whatever you prefer and jot down some thoughts to these prompts! 

Don't get super detailed now, you'll have time later. This is just to get started!  

• Introduce yourself!
  • If you've already done it, reintroduce yourself! You should be doing a "Hi! I'm Becca" type of post every 3-6 months because you're audience is likely changing over time. We don't want to assume that everyone seeing your content knows everything about you.
  • You could do "2 truths and a lie" and ask them to guess
  • Share an emotional post about what really fires you up or moves you about weddings
• Share an Unpopular Opinion!
  • What is something about the wedding industry or your industry that is considered a "norm" that you don't like or disagree with? 
• What is your favorite part of a wedding and why? 
  
  •  This one seems obvious! 
• What is the biggest INCORRECT assumption that people make about you and your job? 
  • An example: A big false assumption that people make about wedding coordinators is that it's a luxury service that only people with massive budgets can afford. 
• What is something you regret not doing during your own wedding or wedding planning process knowing what you know now about the industry? 
  • If you're not in weddings apply this to any element of your business - what is something you should have done and didn't, no matter the industry. 
  • If you're not married but do work in weddings, you can change it up a little to "what's the biggest regret you're tired of hearing other people express about their wedding?"
• Educate your audience about something you spend HOURS  behind the scenes doing for your job!
  •  My example: Layouts! They take SO MUCH TIME!
  • Sharing a time-lapse (or something) to express the amount of time it takes, is a great way to show your audience what they're really paying for that is something you do behind the scenes. 

If you want to dig deeper into righting compelling captions that convert your audience into clients, you can grab my caption writing guide HERE! 

Frequently asked questions:

Q: What is your take on hashtags for pushing content? Do they still work? How do you know which ones to use to get more views? 

A: Yes they do still work! Many clients do find me through hashtags, and I recommend using them on every post. I like to use around 15-20!

I recommend doing some research, if you have someone you look up to in your industry, check out which hashtags they're using and see if those feel right and align with your content. When you search a hashtag on instagram you can see how many posts have used it, if it's over a million posts I wouldn't use it - your content will never be seen in a sea that large. Quick hashtag usage breakdown: 

1/3 of your tags in the 1k - 50k range 
1/3 of your tags in the 50k - 500k range 
You can also add up to 1 branded hashtag and maybe 1-2 big ones that have 750k or ore posts, if they really pertain to your post or niche! 

And use some hashtags specific to your area. I like to throw in #SacramentoWeddingPlanner every 3 or 4 posts!

Q: How do you batch and organize your captions when you prep them? 

A: I use a couple different strategies. The simplest is to ALWAYS have a "brain-dump" doc active where you can drop any ideas when you're inspired or excited about something. You're not scheduling yet or creating a post. Just dropping idea into one place! 

So when you have your scheduled block of time to content prep for the following week, you already have a document full of ideas to reference. 

When I batch, I have a 2 hour block every week where I am preparing content for the following week. If I'm feeling super inspired or have a trending Reel audio I want to use I go ahead and write directly into my SM planner or directly into Instagram to save for later. (Hot tip, if you're creating and saving drafts in Instagram, please save that content and caption somewhere else just in case IG goes down or you get logged out of your account and those drafts get deleted, it's happened!) 

For Reels I create right in instagram and I use plannoly for any static images or carousels! 

Alternatively you can create a spreadsheet! With columns designating the content bucket your posts will umbrella under. Things like brand pillars or type of post. And writing captions there, possibly with links to audios or ideas, etc! 

Q: Difference Between Aisle Planner and Honeybook or other similar platforms? 

A: If you're asking my true and honest opinion, I do prefer Aisle Planner (and not just because i create content with them!).  I prefer AP as a Wedding Planner! In the past I have used HoneyBook as a venue coordinator and that did work well for me in that capacity. They have a great communication platform. However, I would still choose and recommend AP. AP has a few more tools, especially for planners, that are truly invaluable and not on any other platform. For example, the Timeline Tool is one of the LIFELINES of my business now, as well as the Note Templates, and the Budget Tool. These really don't exist on other platforms and my team really utilizes these for every event! 

I have used Aisle Planner for over 8 years since I first launched my business, if you want to try it out, you can use my code Becca25 for 25% off your first 3 months after a 30 day free trial. 

I highly recommend the AP Education Portal with all of the tutorials and tools for how to use it and help your clients use it. Like any new platform it can feel like a lot to learn at first, but once you do it really is the biggest time saver. I also recommend building that monthly fee into your client packages and then it's paid for! 

Questions? Shoot me a DM on Instagram so we can chat!

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